To reintroduce animated Pop-Tarts characters to nostalgic consumers, we intercept moments where snacking occasions meet passionate audiences. Adult Swim integrates Pop-Tarts into the worlds of iconic shows - Robot Chicken and Aqua Teen Hunger Force - through custom animated content across linear, streaming, and social.
We put the tasty toaster pastries at the forefront of the Adult Swim Festival at San Diego Comic Con to get products in people’s hands in a unique and memorable way - The Toasting Room, a fine dining experience!
Help advertisers achieve business objectives by tapping into the cultural moment of Shark Week to connect with engaged consumers on every screen across Discovery, Max, and social.
Shark Week partners include: Mountain Dew, Cinnamon Toast Crunch, Sonic, The Home Depot, Sherwin Williams, T-Mobile, Burger King, Kraft Devour, and more.
Lend the expertise and trust associated with the Discovery brand to our advertising partners to help drive awareness and create meaningful connections with consumers.
Tell our advertisers stories through the Discovery lens, using recognizable expert talent in custom content campaigns that inspire our audiences to take action.
Partners include: Lunazul Tequila, Travel Texas, Chase, Illinois Office of Tourism, Diageo, GM OnStar, Subaru, and more
Drive awareness and purchase among a new, broader consumer set.
Reach and attract a new set of beauty lovers by tapping into the Star Wars super-fanbase, partnering with Disney to create limited edition products. Engage fans with influencer content promoting the new products and Star Wars inspired beauty looks.
Help advertisers achieve business objectives by tapping into the cultural moment of Puppy Bowl to connect with engaged consumers on every screen across Animal Planet, Max, and social.
Puppy Bowl partners include: Mars Pet Care (Pedigree, Wisdom Panel, Temptations), Church & Dwight, Subaru, Geico, Chewy, Wayfair, Bissell, and more.
Drive relevance by positioning COVERGIRL at the center of beauty and pop culture.
Through a multi-year deal with The Recording Academy and Viacom, we leveraged Grammy and Video Music Awards IP to create relevant real-time content and on-the-ground experiences with talent such as Zendaya, Katy Perry, and Janelle Monae
