Discovery, HGTV, Food Network, Adult Swim, Animal Planet
Max and discovery+
2016 - Present
Director, Integrated Marketing, Multiplatform portfolio
Craft go-to-market strategies and sales collateral for advertiser opportunities around WBD Entertainment Tentpoles such as Shark Week, Rick and Morty, and Puppy Bowl including custom content, streaming sponsorships, high impact ad products, and targeting across Max, discovery+, and WBD Stream.
Translate complex ideas, capabilities, and data into persuasive, digestible, and visual narratives that showcase the power of WBD offerings for advertising partners.
Work cross-functionally with Research, Ad Sales, and internal marketing partners on the development of supportive decks, one-sheets, trackers, and customized RFPs.
Serve as an external marketing expert and solution-oriented partner to media agencies and key advertising clients, creating and presenting customized RFP decks that leverage insights to inform solutions that deepen consumer relationships and guide clients down the marketing funnel.
Track KPIs and evaluate program performance with research partners. Proven 360-degree results include Kellogg’s Pop-Tarts + Adult Swim: +28% lift in favorability and +18% lift in purchase intent, Samsung + Rick and Morty: +28% lift in consideration and +30% lift in purchase intent, and Mars + Puppy Bowl: +11% total sales lift and +21% lift in purchase intent.
Lead a team of Senior Managers and Specialists, managing processes and workflow in an everchanging corporate structure.
The Branded Entertainment Team at Starcom
2013 - 2016
Manager, BrandED Content, Procter & Gamble
Led content strategy, brief writing, and activation of 360-degree programs within a complex agency ecosystem, collaborating with Clients, Legal, PR, Talent, and external agency partners on campaigns that increased cultural relevance for P&G brands.
Translated multifaceted campaign ideas and content distribution tactics into compelling narratives told through concise visual decks.
Struck partnerships with movie studios, TV networks, and media platforms such as Disney, BET, NBCUniversal and The Grammy Awards to develop and execute high profile content-driven campaigns for P&G beauty brands including merchandising deals, custom cross-platform content, show and film integrations, influencer and talent partnerships, and experiential activations.
Led the creation and activation of COVERGIRL’s tutorial franchise across Facebook, Instagram, Snapchat, and YouTube, leveraging data and influencers to inform strategy and ultimately quadruple followers/subscribers.
Kept finger on the pulse of industry trends and the competitive landscape to educate the client and inform unique solutions.
A Digital Audio Advertising Network
2012 - 2013
Planner, Sales Development
Created media strategies and custom content solutions to help advertisers reach and engage audiences across digital radio shows and music services.
Led brainstorm sessions and created digital audio industry trend reports to stimulate creativity among the team.